There are many types of customers in the business world. From customers that are pleasant, and relatively easy to please, to customers that know what they want, and will allow nothing to fall short of their incredibly difficult expectations. Figuring out the vast array of customer personalities is a tough road to follow sometimes.
Dealing with an overly tough customer can be challenging to say the least, and will often push your patience to the brink of an overbearing urge to tell them what you really feel, and chase them off into the sunset, never to be heard from again, at least not in your place of business. As professionals, we know however, that would not end well for your business, or career, as word of a bad experience travels faster than the gigabit data flying across your cell carriers mobile lines. What does not travel as fast are good experiences. It is much harder to provide a great customer experience and have the customer tell others, than it is to provide horrible service and have the customer virtually tell the entire world in a day.
A tough customer, however, could be your best customer if handled correctly. It is your job to find out what makes him or her happy. Find out exactly what it is the customer is looking for, or what the root of a difficult issue is, then find a way to turn it around to your benefit, and your toughest customer could become your best customer. Not only returning to do repeat business, but telling others about the experience, and suggesting your business or service as a top notch solution.
If the customer is irate, turning them around might appear to be the furthest thing from possibility running through your head. Remember however, that the more upset they are, the more of a problem that is in front of you, there is also the potential to have a bigger result and larger reward in a loyal customer who now has enough invested to tell others about the incredible customer care that was displayed.
Not every situation can be resolved with the maximum positive result, and not every customer can be completely turned around, but if you approach each issue as if the customer you are helping could be your best customer, you will find the customers that truly appreciate a business with outstanding customer service.